It’s past midnight on the night before we mint.
My to-do list looks like this (lol).
It might look bad, but that’s a lot of stuff crossed off! And a lot of urgent stuff - highlighted - either done or being done.
We are on top of things - but damn this week has been a ride!
In this week’s paper, I’ll simply comment briefly on the excellent thread which my business partner, Legendary, wrote about how we attacked this week and went from a couple hundred WL spots to more than a couple thousand.
It feels like we have achieved so much - and yet nothing since the job is not done yet. (And even after mint, the job is not done - it’s just the start of the project!) But considering Legendary and I were getting to know each other at NFT Lisbon two months ago, it’s insane what we’ve figured out and put together in the timeframe.
If you are minting tomorrow: here is a tweet with all of the details - and it’s a giveaway tweet too so if you like, retweet, and follow 32 Dreams you’ll have a chance to win one NFT.
I’m really grateful for the support I’ve received from you all. And you’ll be happy to know on the list above is a message which reads: “reply to WL responses to papers!”
Hope this is an interesting insight into our week.
Have a great day.
B
A) We started this week with no major marketing or public support; we finished this week with 2.4k WL spots confirmed which includes the couple hundred or so spots from our private WL round.
It will be interesting to see how this number translates to buyers actually coming out. The market is also in a horrific place right now, so we hope people are still in the game on Sunday!
B). Started the week with the pod. Always the way.
The way I think about media is that it is essential to create (i) to demonstrate knowledge and expertise in the moment to readers/listeners but also (ii) to build a bank/portfolio of work which you’re able to share with people in future to demonstrate your competence.
It cannot be understated: creating content well is a superpower.
C) I wrote that getting feedback last week was a bit overwhelming and perhaps a mistake because of the scale of DMs I received.
After reflection and talking it out, I changed my mind.
The one-on-one conversations were incredibly important in giving us conviction in our product. I wouldn’t have taken them away for anything.
D) We needed to scale. We needed more reach. So we decided to try a giveaway and our own Twitter spaces.
It was actually really fun. We had about a classroom full of people turn up.
Instinctively I’m not a huge fan of giveaways, but they do serve a purpose. And Twitter Spaces is a really useful period of time to connect with people.
We will think of how to use these more in future.
E) Since one of our main selling points is that we create media to appeal to a variety of “learning styles” I wanted to create a “video trailer” of the NFT.
This was fun to create and I haven’t seen many projects be bothered to create something like this.
F) We reached out to projects participating in the Arbitrum Odyssey campaign and told them about the educational product we are building. Despite the massive time constraint, we managed to get to talk to a couple of founders and builders - and even struck some WLs out of the conversations.
G) All of this work got us over 1k entries to our Premint raffle by Friday - which we were super happy with. We got into the top 10 of the Collector Pass Collabs on Premint, and later we started trending on the page.
But we needed to scale more. So we decided to sponsor a Twitter spaces.
In general I’d be pretty cautious about sponsoring shows, but I’d been listening to Pio’s show for a while and thought they run a tight ship and created a great vibe so we were happy to go with it.
We actually prepped seriously hard for this “fun spaces” - and had a lot of fun doing it. We walked away really enjoying it, with a ton more followers, and we’d moved up to 1700 WL entries.
After a final night sleep, we got to 2000 something WL entries - and that’s where we are now.
Hope that was an interesting insight into our strategies.
Have a great day - and wish us luck!
B
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Disclaimer: The content covered in this newsletter is not to be considered as investment advice. It is for informational and educational purposes only.
I hold some of the NFTs mentioned in these newsletters.