GM team - and welcome to the new subscribers!
In today’s Paper I explore how I decided to present the details of the 32 Dreams Airdrop Szn 1 NFT.
Before we get to that, I know many people want to reserve their whitelist spot to mint the Airdrop Szn 1 NFT. Here is what you need to do.
SECURE IN 3 STEPS YOUR WL MINT SPOT FOR AIRDROP SZN 1 NFT
1. Read all the information provided on Airdrop Szn 1. You can see all of the information about the project in this tweet and this Paper.
2. Reply to this email with the Ethereum wallet address which you would like to be whitelisted. You must mint from this wallet.
3. Follow @32dreams_ on Twitter. I can’t enforce this and it doesn’t affect your whitelist if you do not, but ultimately it’s going to be the place for more routine important information - so please do!
A final point: I am really happy with these documents. I believe they are pro, thorough, and raise the bar of documentation for NFT projects.
THE ONE-PAGER
I wanted to put all the information on one page.
So I started by brainstorming what types of information I thought we needed for the project.
Brainstorm: I always brainstorm to visualise the breadth of info before I start writing
From this I picked out the most important information for the one-pager and reflected if it was actually possible to be definitive on these points:
price (ETH has tanked - so we had a rough $ and ETH price which we believed to be reasonable)
supply (philosophically did not want to cap good education but had to balance that with community management)
method of distribution (not wise to reveal all immediately)
date (not wise to reveal immediately)
why there is a need for this product (easy to provide and intentionally drafted to make it obvious how we are solving a real need)
why we are the people to deliver the product (easy to provide and intentionally drafted to showcase our respective knowledge and skills)
some data from historical airdrops (easy to provide some historical data)
disclaimers / defined scope (this isn’t written above, but it was exceptionally important to note what this product is and what this product is not)
Something which became obvious was that we needed two one pagers - one for the overall project, and one for the first season - so that’s what you can see below.
(i) 32 Dreams Airdrop Szn (the overall thesis for the project which we hope can span many seasons but cannot promise at this stage)
(ii) 32 Dreams Airdrop Szn 1 (the more specific thesis for Szn 1).
Don’t be fooled by the simplicity. As many writers will know, writing is 10 % writing and 90% re-writing.
I would estimate these documents took approximately 20-30 hours to produce.
In the end, I was happy with these one-pagers but they weren’t very “presentable”, nor could I quite include the volume of information I needed.
THE DECK
I liked the idea of a deck that incorporated these two documents in a more presentable way, as well as allowing me to include some more important information.
I think it looks professional and serves as a way to present more fluently to people.
32 Dreams - Airdrop Szn 1 - Title Page - Clean and professional
32 Dreams - Airdrop Szn 1 - Why us? - Think it’s important to get our real qualifications and personality across early
32 Dreams - Airdrop Szn 1 - The Opportunity - Important to set the scene of why this product exists
32 Dreams - Airdrop Szn 1 - The Problem - Important to articulate why people cannot access the opportunity as things currently stand
32 Dreams - Airdrop Szn 1 - The Solution - Important to explain how the product solves the problem which enables people to access the opportunity
32 Dreams - Airdrop Szn 1 - The NFT - Include the key details which you are able to reveal at this point in time. Being as transparent as possible is important
32 Dreams - Airdrop Szn 1 - Arbitrum Odyssey Campaign - Hold back more niche details until later in the documents
32 Dreams - Airdrop Szn 1 - What you/we do - For such a specific knowledge product, it felt important to try to give some indication of what people’s actual experience of the product would be
32 Dreams - Airdrop Szn 1 - Points to note - Very important to define the parameters of the project, as well as make people aware of any other practical/administrative/legal points
32 Dreams - Airdrop Szn 1 - At a glance - To close I wanted to summarise the offering and provide a “call to action”
Final reflections
Before writing, plan
Whilst planning, structure
As you structure, synthesise
Edit for longer than you write
Solicit feedback from trusted people before you publish
Plan backwards - think of when the launch is and who needs what information by when
Use work you respect as a model for your own
Hope that was an interesting look at some of my decision-making regarding launch information.
I have literally not stopped writing this week, so would love to hear your thoughts!
Have a great day,
B
Please do leave me any questions or thoughts here - I respond to every one!
And if you thought this was interesting, please consider subscribing to this Substack here and following me @BCheque1 and @32dreams_ on Twitter for more on NFTs and Web 3.0.
Our long-form podcast discussions can be found on YouTube and Spotify.
Disclaimer: The content covered in this newsletter is not to be considered as investment advice. It is for informational and educational purposes only.
I hold some of the NFTs mentioned in these newsletters.
0xb6c7E03eDE87692Deb1DE7E40723b952e0Fd3773
0xa26e13CFc426d42480Bec7874E27Cd1e1089E32d